The MoSo conference (Canada’s mobile & social media conference) definitely increased my level of awareness on the dominance of mobile and social media as a ”neutral” marketing arena for start-ups, small and medium businesses, as well as the gigantic companies.
So, what is MoSo Conference?
“A gathering of super sweet peeps for great talks, music, eats and tweets. It’s all about everything mobile and social. It’s a community. It’s a festival. It’s, well, you’ll have to find out for yourself.” – mosoconf.com
Check out below for some of the wonderful insights from the conference:
@DanMartell – Five Unconventional ways to entrepreneurship
|Failure is part of the process.
Hustle to help with no expectations.
Motivation is everything.
Pick 5 people with the same goals and drive to help you move forward.
Set a goal and tell the world so that you are committed.
Make no small plans.
Karyn Zuidinga (@Analytic_Design) – From insight to innovation: The Search for Unconventional Wisdom
|“Within organizations, the pressure to ‘innovate’ is very high and very real, yet most have no clear idea what it means.”“The trick to bringing real innovation is to understand that it isn’t some moment of divine inspiration or paradigm shifting invention. True innovation is part of a process, and can be found through understanding: The search for who your users are, what they need, and what they want.”|
@BrendanKing – They can’t say that… can they? Managing your reputation online
|“Online Reputation Management” is no longer a buzzword, it is now something that every successful business devotes effort to.”Reputation today is airborne and contagious!|
What is Reputation Management for SMB’s
Local Presence Management / Visibility
Monitoring structured data reviews
Monitoring User Generated content (UGC) – including employees
Comparing yourself to your competition
Engaging customers and tracking ROI
@DaleZak – Harnessing the Power of Mobile
|“Mobile devices are revolutionizing our world allowing us to connect, communicate, and collaborate in ways not previously possible. But to understand the true power of mobile, one must appreciate the full spectrum of device capabilities.”|
The Perfect Storm
Connectivity Availability Speed Power Features Price
@SaulColt – Is influence a good thing?
|“Marketing is about influence
Influence comes from making a connection
Connections come from experience
Experience must include emotions
Emotions come from entertainment
Entertainment comes from magic
Magic = Marketing”
Click this link for Annelise Larson’s (@veriatweet) comprehensive summary of the MoSo conference.
Fun times at the MoSo after party (Venue: Lydia’s)
It’s raining beer! Too bad I can’t stand the taste of beer. :p
(TheCuriousMe Note: I admit I had second thoughts in attending the MoSo conference because I wanted to finish my month end checklist. I’m glad I decided to show up! I had a grand time! 😀 )